Anderson Hoare is a long-established London-based recruitment agency known for its discretion, elegance, and excellence in placing high-calibre private staff. Digital Touch was brought in to reimagine the brand’s digital presence—delivering a refined new website and comprehensive SEO optimisation to attract the next generation of discerning clients and candidates.
Objectives
Redesign the existing website to feel modern, trustworthy, and classically refined
Improve clarity of services for both employers and jobseekers
Create a flexible platform for ongoing content and SEO growth
Elevate search engine visibility while preserving the brand’s discreet, human-first tone
What We Delivered
Website Redesign: Clean, editorial layout with elegant serif typography and generous white space
Website Build: Fully responsive, CMS-driven site with optimised page speeds and intuitive UX
SEO Strategy: Full keyword audit, meta optimisation, content restructuring, and technical SEO improvements
Digital Advisory: Consulting on tone of voice, content hierarchy, and future-proofing for search and UX
Key Features
Refined homepage with clear pathways for clients and candidates
Bespoke job listings system with elegant filtering and search
SEO-optimised pages for key services and roles (e.g., private PA, estate manager, executive assistant)
Integrated CMS to allow in-house content updates and career advice articles
Results
Anderson Hoare’s new digital presence reinforces their reputation for quality and discretion while making their offering more visible and accessible online. The SEO work increased organic traffic, improved rankings for target keywords, and boosted qualified enquiries post-launch.
