Overview

Workington AFC—one of England’s historic football clubs and a former Football League team—needed a complete digital overhaul. Their previous website was outdated, expensive to maintain, and didn’t reflect the club’s heritage, ambition, or vibrant supporter base. Digital Touch delivered a modern new website and app infrastructure to bring the Reds firmly into the digital age.

Objectives

• Replace the outdated legacy site with a modern, fast, and mobile-first experience

• Create a cost-effective, scalable solution for match updates, ticketing, and content

• Enhance fan engagement through improved UI, app integration, and live features

• Respect the club’s heritage while supporting future growth and sponsorship opportunities

What We Delivered

• Website Design: A bold, clean interface using club colours, clear navigation, and fan-first layout

• Website Build: Fully responsive, CMS-powered, and optimised for performance and ease of updates

• App Integration: API-ready structure to support mobile app sync for news, scores, and fixtures

• Digital Strategy: Structured for SEO, digital sponsorship placements, and supporter engagement

Key Features

• Live match updates, fixtures, and results

• News and media hub for match reports, interviews, and announcements

• Dedicated ticketing, merchandise, and club history sections

• Player profiles, league tables, and community integration

• Streamlined CMS for in-house updates by the club team

Results

The new website is faster, more fan-friendly, and dramatically easier to manage—cutting third-party costs while increasing fan engagement and online visibility. The design honours Workington’s proud legacy while positioning the club for a digitally connected future.