Project Overview

We partnered with Durnford Products, a luxury brand based on the historic Durnford Estate in Wiltshire, to create a bespoke online presence that reflects the brand’s heritage and elegance. Known for their range of luxury face & body products, homeware, and farm produce, Durnford required a digital platform that seamlessly blends storytelling with eCommerce functionality.

Our Approach

• Shopify Development: We built a fully responsive Shopify store, designed to showcase products with an emphasis on luxury, quality, and provenance.

• Luxury Design Aesthetic: Inspired by the estate’s heritage, we created a refined visual identity with elegant typography, muted colour palettes, and large-format product imagery.

• User Experience: Clear navigation and product categorisation across skincare, home, and farm collections.

• SEO Implementation: Comprehensive on-page SEO setup including keyword optimisation, product metadata, schema markup, and search engine-friendly content to maximise discoverability.

Key Features

• Custom Shopify theme tailored to luxury retail

• Mobile-first responsive design

• Integrated SEO optimisation for better search visibility

• Streamlined shopping experience with clear calls-to-action

• Content structure that highlights heritage, sustainability, and craftsmanship

Outcome

The result is a premium eCommerce website that captures the Durnford brand’s story while driving sales. By pairing luxury design with Shopify’s powerful functionality and SEO foundations, the new site positions Durnford Products as a trusted British brand in the luxury lifestyle and wellness sector.