Project: William J D Broad – British-Made Polo Heritage Belts
Overview:
We partnered with William J D Broad to craft a website that celebrates true British craftsmanship. Specialising in premium, handmade leather belts inspired by the heritage of polo — the "Sport of Kings" — the brand needed a digital presence to match its refined identity. The site blends luxury retail with heritage storytelling, giving users an immersive shopping experience that reflects the brand’s values: quality, tradition, and attention to detail.
Key Features:
Elegant eCommerce design with a focus on product storytelling
Fully responsive, mobile-first build
Seamless Shopify integration (or alternative, if applicable)
Lifestyle imagery and heritage-driven brand language
Optimised for conversions and organic search visibility
Outcome:
A clean, confident digital storefront that highlights British quality and craftsmanship while inviting customers into the brand’s world of timeless style and sporting legacy.
