Project: William J D Broad – British-Made Polo Heritage Belts

Overview:
We partnered with William J D Broad to craft a website that celebrates true British craftsmanship. Specialising in premium, handmade leather belts inspired by the heritage of polo — the "Sport of Kings" — the brand needed a digital presence to match its refined identity. The site blends luxury retail with heritage storytelling, giving users an immersive shopping experience that reflects the brand’s values: quality, tradition, and attention to detail.

Key Features:

• Elegant eCommerce design with a focus on product storytelling

• Fully responsive, mobile-first build

• Seamless Shopify integration (or alternative, if applicable)

• Lifestyle imagery and heritage-driven brand language

• Optimised for conversions and organic search visibility

Outcome:
A clean, confident digital storefront that highlights British quality and craftsmanship while inviting customers into the brand’s world of timeless style and sporting legacy.