Digital Touch worked with Whites Farm Peonies to create a refined digital presence for one of East Anglia’s established specialist flower farms.

With more than 40 years of experience growing exceptional British peonies, Whites Farm is a true family business, combining generations of knowledge with a passion for producing some of the finest seasonal flowers. Based on the Suffolk/Essex border, the farm supplies beautiful, hand-picked peonies to independent florists, wholesalers, events and customers across the UK.

The brief was to create a website that reflected the quality and character of the farm while making it simple for customers to discover, purchase and enjoy the flowers. We developed a clean, understated visual identity that allows the peonies themselves to take centre stage, combining considered typography, elegant layouts and beautiful imagery with a straightforward e-commerce experience.

The website brings together the different sides of the business, from seasonal farm-gate sales and online gifts to weddings, events and wholesale enquiries. It also tells the story behind the flowers, highlighting the care that goes into growing, harvesting and preparing each stem.

The result is a digital experience that feels authentic to Whites Farm — rooted in British horticultural heritage, but presented in a contemporary and premium way.