It is there that you’ll find one of my very favourite interior and gift stores in the UK, Niche. A family run business based in Barnard Castle with a Scandi twist to the interiors and gifts on offer, It houses some great British brands too such as Farrow & Ball but it has a magical mix of traditional and contemporary.

There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. We started with unique selling points or USP’s. Starting out with an idea, becoming an official project, creating a brand that would suit the purpose yet carry the name and tradition that the very name came with was a challenge but one that was very exciting.