Bringing Durnford Products Online: A Luxury Shopify Build Rooted in Heritage
At Digital Touch, we love working with brands that have a strong story to tell. This year, we partnered with Durnford Products, a luxury brand based on the historic Durnford Estate in Wiltshire, to bring their unique collection of goods to a wider audience online.
Durnford’s range includes luxury face and body products, homeware, and farm goods, all crafted with heritage, sustainability, and quality at the core. They needed an online platform that reflected their story while making it easy for customers to discover and purchase their products.
The Challenge
Durnford Products were already respected for their quality and craftsmanship, but their digital presence didn’t yet reflect the luxury nature of the brand. They needed:
A modern, responsive website that would showcase their full product range.
A design aesthetic that communicated luxury, British heritage, and sustainability.
A robust eCommerce system that could handle product sales smoothly and securely.
SEO implementation to ensure visibility in search results for both local and national audiences.
Our Solution
We built a fully customised website on Shopify, balancing refined design with user-friendly functionality.
Key Elements of the Build:
Luxury Design Language: Elegant typography, muted colour palettes, and clean layouts were used to echo the estate’s heritage and premium identity.
Shopify Storefront: A bespoke Shopify theme that highlighted collections across skincare, home, and farm products.
User Journey Mapping: We structured the site for intuitive navigation, making it easy for visitors to move from storytelling pages to product purchases.
SEO Integration: From product metadata and schema markup to keyword-rich copy, we set the foundations for long-term search visibility.
The Outcome
The finished website is a digital showcase of Durnford’s values:
Visually rich with lifestyle imagery and elegant layouts.
Seamless shopping experience across desktop and mobile.
SEO-ready to grow organic traffic and attract new audiences.
By combining Shopify’s eCommerce power with a design approach rooted in heritage, we created a site that not only tells Durnford’s story but also supports their business growth.
Looking Ahead
With their new website in place, Durnford Products now has a platform that can scale — from growing their product ranges to reaching new customers online. This project is a perfect example of how design, technology, and storytelling can come together to elevate a brand.